Store Properties

'Store Properties' allow you to configure various settings regarding how Apps are displayed on the App Store / Google Play.

Step 1

From the Application Dashboard select 'App Store Properties' (as shown in the image above).

Step 2 (Apple Devices - App Store Properties)

2.1  App Name. In the 'App Store Properties' screen, insert the Name for your App (e.g. Branson Auto Spares) - spaces are allowed.

Note:  This is the name that will be displayed in the Apple 'App Store'.  The name chosen for your App should not be generic - it should be unique to your business to avoid publishing complications (where another App may already exist under the same name).


2.2  Change 'Primary Category' to 'Sports, Business etc.'. Note the 'Secondary Category' field is for 'Game' App types only and is generally not applicable. It does not matter what 'Secondary Category' is selected (unless you are publishing a game).


2.3  In the 'App Store Description' field, enter a description for your App. This information will be displayed on the Apple 'App Store' and will also be shown when the App is viewed in the App Wizard Previewer. This field has a maximum of 4000 characters. After completing the 'App Store Description', do not complete any other fields (as these are generally not required unless you intend to publish the App under your own developer account). Go to Step 2.4 below.


2.4   App Icon. Scroll down the page to where 'App icon for the App Store' is indicated (under the 'App Store Multimedia' section). Click 'Change' to upload (or change) the icon. Ideally, the icon selected should be the same logo used for your general marketing purposes, such as the logo featured on your website.   Please be aware that smaller sizes of the same image will be used in the 'App Multimedia' section (described below).

Note:  This image must be a 1024 x 1024 pixel .png file only. Other sizes or image file types will be rejected.

Remember:  Image file names are to contain only numbers, letters and underscores with NO SPACES (e.g. Example_App_Icon_2.png).


2.5  All other fields in the 'App Store Properties' cell should be left blank, unless you intend to publish the App under your own Apple developer account.


2.6  Click 'SAVE' then click 'DONE' to return to the App's 'Dashboard'. You can click 'SAVE' / 'DONE' at any stage and return to complete later.



Step 3 (Android Devices - Google Play Store Properties)

3.1   App Title. In the 'Google Play Properties' screen, insert the Title for your App (e.g. Branson Auto Spares) - spaces are allowed. The App Title is equivalent to the App Name for an Apple (iOS) App.

Note:  This is the title that will be displayed in Google's 'Play Store'. The title chosen for your App should not be generic - it should be unique to your individual business to avoid publishing complications (where another App may already exist under the same name).


3.2   Description. In the 'Google Play Description' field, enter a description for your App. This information will be displayed on the Google 'Play Store' and will also be shown when the App is viewed in the App Wizard Previewer. This field has a maximum of 4000 characters.


3.3   Application Type. Leave this field as 'Applications' (default).


3.4   Category. Select the preferred category from the drop-down menu.


3.5   Promotional Video (Optional). If you have a promotional YouTube video for your business, insert the URL for the video here.


3.6   Short Description. Enter a short description for your App. This text should provide a summary about the App in 80 characters or less.


3.7   Feature Graphic. In the 'Google Play Multimedia' section (located further down the page in the Google Play Multimedia section), insert a promotional image (i.e. Feature Graphic) here to promote your App on the Google 'Play Store'. Click 'Change' (below the cell) and add an image as required.

Note:  The image must be a 1024 x 500 pixel, .png or .jpeg file type, with no alpha channel (clear background layer). Be sure to only upload an image which meets the required criteria.

Remember:  Image file names are to contain only numbers, letters and underscores with NO SPACES (e.g. Example_Promo_Graphic_5.png).


3.8   Application Icon. In the 'Google Play Multimedia' section, click 'Change' (below the cell) to upload (or change) the icon. Ideally, the icon selected should be the same logo used for your general marketing purposes, such as the logo featured on your website.

Note:  This image must be a 512 x 512 pixel, .png or .jpeg file type only with a maximum size of 1024KB. Images which do not fit these criteria will be rejected.

Remember:  Image file names are to contain only numbers, letters and underscores with NO SPACES (e.g. Example_Application_Icon_1.png).

Design:  Unlike the icons used in Apps for Apple devices, images used for Application icons in Android Apps can and should use a clear background layer (Alpha Channel). Icon image files should have a clear section around the outside of the graphic (particularly on the left and right sides), as the side edges are trimmed slightly, as part of the 'Play Store' publishing process. See the example above which shows the clear background (depicted by white and grey checker-board) extending beyond the central graphic out to the (512 x 512 px) canvas edge. Refer to the Google Play Store on your Android device to see various examples of resultant 'Application icons'.


3.9  Click 'SAVE' then click 'DONE' to return to the App's 'Dashboard'. You can click 'SAVE' / 'DONE' at any stage and return to complete later.